Terms for using Arova across merchant and consumer experiences.

Acceptance and scope

By accessing the Arova website, creating an account, or using any merchant, operations, staff, or consumer features, you agree to these Terms and Conditions.

These terms apply to merchants, merchant team users, invited users, and consumers using Arova-linked wallet or reward experiences.

Accounts and access

Users must provide accurate information, keep credentials secure, and use the service only through authorized access methods. Merchants are responsible for their team access decisions, role assignments, and internal use of the platform.

• Do not share passwords, invite links, approval credentials, or account access with unauthorized people.
• Do not impersonate another person, merchant, branch, or customer.
• Do not use the service in a way that breaks security controls, bypasses permissions, or interferes with platform integrity.

Merchant responsibilities

Merchants use Arova to manage loyalty, CRM, redemptions, campaigns, branch activity, and related operations. Merchants are responsible for their customer relationships, applicable consent requirements, lawful communications, pricing decisions, and internal compliance obligations.

Merchants are also responsible for the actions of their owners, managers, staff users, and invited team members acting under their account.

Consumer responsibilities

Consumers use Arova to access wallet balances, reward activity, and participating merchant experiences. Consumers must provide truthful information, keep their credentials secure, and not misuse merchant loyalty programs, referrals, rewards, or redemption flows.

Acceptable use and prohibited behavior

You may not use Arova to commit fraud, abuse rewards, send unlawful communications, scrape private data, reverse engineer protected parts of the service, or disrupt the platform or other users.

• No fraudulent transactions, reward abuse, referral abuse, or attempts to manipulate balances or approvals.
• No unlawful, deceptive, abusive, or unsolicited messaging through the platform.
• No interference with service uptime, security, logging, analytics, or access controls.
• No use of the service in violation of applicable law, contractual restrictions, or another party’s rights.

Plans, billing, and feature access

Some Arova features are available only on paid plans. Merchant access to features, limits, messaging capacity, and branch or team allowances may depend on the merchant’s current plan and billing state.

We may change plan packaging, included limits, or pricing over time. Any billing or subscription obligations apply to the merchant account, not to consumer wallet users.

Service availability and changes

We work to keep Arova available and reliable, but the platform may change, be updated, be temporarily unavailable, or require maintenance from time to time. We may add, remove, improve, restrict, or retire features as the product evolves.

Suspension and termination

We may suspend, limit, or terminate access where we reasonably believe an account is violating these terms, creating security or fraud risk, abusing the platform, or causing legal or operational harm.

Merchants may also lose access to paid-only capabilities if their billing status changes or a subscription lapses.

Warranties and limitation of liability

Arova is provided on an as-available and as-updated basis. To the extent permitted by law, we do not guarantee uninterrupted or error-free service, and we are not responsible for indirect, incidental, special, or consequential damages arising from use of the platform.

Nothing in these terms is intended to remove rights that cannot legally be excluded under applicable law.

Updates to these terms and contact details

We may update these Terms and Conditions as Arova evolves. Continued use of the service after an update means you accept the revised terms unless applicable law requires a different standard.

For questions about these terms, contact hello@arovadigital.com.